business intelligence definition gartner

#Business intelligence definition gartner software#

Strangely, while Gartner’s research seems skewed towards investors, according to Gartner, investors only represent roughly five percent of all businesses, at least by number (not by revenue).

#Business intelligence definition gartner software#

For example, when I see a poor quality or high overhead application or database rated highly in a Gartner Magic Quadrant, investors can be confident that the product will be included in the shortlists of many software selections, so perception in effect becomes a reality. So while perception is a reality for investors, this not true for buyers. Because buyers have to implement the application and gain value from its operation, buyers cannot be confident.

Investors can be confident that right or wrong, Gartner’s opinions will be considered definitive by a large segment of the people that can have a powerful effect on a vendor’s future condition.

But this also depends upon what analytical product is being used by the investor. I would not be the first to argue that Gartner’s research is more relevant for investors than for software buyers. Unlike nearly every other article you will find from Google on this topic, it has had no input from any company's marketing or sales department.

Second, no one paid for this article to be written, and it is not pretending to inform you while being rigged to sell you software or consulting services as a vendor or consulting firm that shares their ranking in some Gartner report.

First, it is published by a research entity.

The IT industry is petrified of Gartner and only publishes complementary information about them. Lack of Financial Bias Notice:The vast majority of content available on the Internet about Gartner is marketing fiddle-faddle published by vendors who republish reports they paid Gartner to publish, or Magic Quadrants they paid Gartner to score well. If you want to see our references for this article and other related Brightwork articles, see this link. Some of the questions we will answer include, should buyers be selecting software-based upon Gartner’s MQ ratings? Is Gartner a good value for vendors? If so, for which type of vendors? And much more. This includes software buyers and software vendors, and software investors. You will gain insights into Gartner’s value to three different markets that Gartner sells to.

But they often know nothing about Gartner. This is because they are told they are the industry standard. Procurement teams, for instance, will purchase Gartner reports. In interviewing IT decision-makers, we found that those that rely on Gartner most often know very little about how Gartner works behind the scenes. Gartner has a significant influence on enterprise software, but its value should be questioned far more frequently than it is. Text Introduction (Skip if You Watched the Video)